Food As Fashion? Eating and models? Surely not. But yes, times are a-changing. Everyone from Emily Ratajkowski to Ianthe Rose is eating big and loving it. And who could forget Kate Upton in the famous Carls Jnr ad, demolishing a massive burger with finesse?
Models all over the world are rebelling against impossible standards imposed by the merciless fashion industry, the command of which is brutal in its impact on society.
The unforgiving measurements of 33-24-34 affects not only models, but trickles down to negatively influence millions of teenage girls around the world, who truly believe they need to fit within these impossible constraints in order to be perceived as desirable or cool.
This has manifested in disturbing terms on social media leading to an epidemic of young, impressionable girls trying to out-do each other in the shrinking stakes. Skeletal frames (dubbed “thinspo”) are worshipped, followed and imitated. And don’t even get us started on thigh gap envy. I mean, really?
Closer to home, personal trainer Kayla Itsines emphasizes workouts which yield bodies that are strong rather than skinny, and diet plans which include healthy, natural meals. With 3.6 million followers worldwide, this Instagram queen has definitely started a positive revolution.
More than just eating, some models are taking the Food As Fashion movement one step further. Aussie model Julia Datt grew tired of the constant negativity in the international markets and decided to rebel with a food blog, cheekily titled This Model Eats A Lot.
The brand challenges the idea that models should eat the bare minimum and survive on a diet of coffee and cigarettes. With an Instagram account which celebrates the types of dishes people REALLY like to eat – not just miso soup and salad – it encourages girls to eat healthily and exercise sensibly, rather than starve themselves. Three million views on Zomato (the new Urban Spoon) later, it seems the rest of the world is finally taking a stand against the idea of punishing diet regimes.
As All My Friends Are Models promotes healthy self-esteem and a positive relationship with beauty, it seems like a match made in heaven – and we can’t wait to blow the rules!
Of course, it wouldn’t be a trend if Instagram wasn’t all over it. Check out hashtags #thismodeleatsalot #allmyfriendsaremodels #modelseat and #stopmeasuringbeauty for pictures of models killing it in the eating stakes, or just generally saying NO to unrealistic body proportions.
We’d love to hear your views on this – how do you feel now that the era of starvation is over?
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